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Legal Business Development:
A Step by Step Guide will help
lawyers from mid-size and large
firms to get more results from their
limited marketing time. It includes
step by step instructions to help
each lawyer decide how much time
to devote to business development,
to identify the most productive
activities that can be accomplished
within that time, and to assure
follow-up. Numerous exercises and
quick references will guide each
lawyer to identify immediate
and practical steps that fit
their practice, their personality,
and their schedule.
Download
the table of contents (74K PDF)
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"This book…belongs
in every business
development library,
and will be a
valuable reference
for every rainmaker
- and everyone
who wants to be
one." - Catherine
Alman MacDonagh,
Director of Business
Development, Day
Pitney LLP and
Co-Founder and
Director, Legal
Sales and Service
Organization
"The number one
question that
lawyers ask me
about business
development is
'How do I get
started?' This
is the first book
I've found that
provides an answer,
with practical,
achievable steps
that every lawyer
can fit into their
schedules." -
Allison Nussbaum,
Manager of Business
Development, Goodwin
Procter
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OUR UNCONDITIONAL MONEY-BACK GUARANTEE
If for any reason you are not completely
satisfied with any book purchased
from LegalBizDev,simply return it
within 30 days for a full refund,
no questions asked.
For information on bulk discounts
of 35-50% on orders of 5 copies
or more, call 800-49-TRAIN or email
sales@legalbizdev.com.
Recent orders include:
- copies for every attorney at
a 300 lawyer firm
- copies for every partner at
a 50 lawyer firm
- 25 copies for key rainmakers
at a 300 lawyer firm
- 60 copies for key rainmakers
at a 500 lawyer firm
- copies for every marketing person
at a 200 lawyer firm
- copies for every marketing person
at a 700 lawyer firm
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"This book is
grounded in practical
tools and suggested
actions at
the perfect level
for busy lawyers.
Unlike so much
of law firm sales
literature, 'Legal
Business Development:
A Step by Step
Guide' avoids
overloading lawyers
with opaque sales
theory, instead
providing them
action steps they
can put to work
right away." -
Steve Bell, National
Director of Sales,
Womble Carlyle
"This easy-to-read
guide drives home
the fact that
client relationship
building and new
business development
is not rocket
science, but rather
about understanding
client needs and
seeking ways
to add value
to the clients'
business by providing
specific solutions
to those needs."
- José Cunningham,
Chief Marketing
& Business Development
Officer, Crowell
& Moring
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