Legal Business Development Quick Reference GuideQuick Reference Guide

Published January 2012

204 pages, 8.5 x 11”

$79.95 plus shipping ($10 in the US, $30 outside the US).  Volume discounts up to 50% on orders of multiple copies. 

This second edition updates and combines material from two classic references used by thousands of lawyers:  Legal Business Development: A Step by Step Guide and the LegalBizDev Desk Reference.

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Kindle edition available on Amazon

Download the table of contents and an excerpt.

Book review in the LMA Virginias Newsletter, Spring 2012

Book review in Law Technology News


“This Guide belongs on the desk of every attorney who wants to grow and keep their business development skills sharp.  It’s also a must have for anyone who coaches attorneys in business development.  Once again, Jim Hassett has managed to improve on a GREAT tool.” – Philip Austin, Chief Sales Officer, Nixon Peabody

“Jim Hassett’s Quick Reference Guide is a complete primer on the subject of business development in the legal profession, and a much-needed addition to the literature in this field.  It is a valuable refresher for those who have benefited from LegalBizDev’s services in the past, and a tremendous introduction for everyone else.” – Mark Mansour, Partner, Akin Gump Strauss Hauer & Feld
 
“This Quick Reference Guide is just what busy attorneys need – a well-organized, well-thought out roadmap to business development actions that are easy to implement.  The content is organized to give information on-demand, so that professionals can easily find tips and techniques when they need them.” – Despina Kartson, Chief Marketing Officer, Latham & Watkins

“An extremely valuable ‘go to’ book for lawyers at all levels who are interested in business development.  Jim Hassett has managed to cover the waterfront.” – Ronald J. Levine, Partner, Herrick, Feinstein LLP

“This is a comprehensive yet concise guide to developing business relationships and new business.  It provides actionable ideas for every attorney on every page.  I will use it every day.” – Linda Schineller, Director of Marketing and Business Development, Hodgson Russ

 “This book is an effective and efficient tool, full of practical advice.  It will be valuable for every lawyer who wants to develop new business, from those just getting their feet wet to the most savvy rainmakers.  It will also be extremely useful to the business development professionals who support them.” – Lauren Macaulay, Business Development Manager, WilmerHale

“Jim’s Guide is concise and clear, and every section is worth reading. Best of all, it serves as a great reference. When someone new to my team needs to learn about an aspect of legal business development, I point them to a section of Jim’s Guide.” – Mark T. Greene, Ph.D., Chief Business Development Officer, Waller Lansden

 “This book is a highly practical guide that reflects a sophisticated understanding of the pressures of a legal practice. It will stay on my desk and within easy reach.” – Tina McKeon, Managing Principal, McKeon Meunier Carlin & Curfman

“This book contains well-thought out advice to help legal professionals become more intentional and strategic about their efforts to obtain, maintain and retain good clients through their business relationships.” – L. Russell Lawson, Marketing Director, Sands Anderson

“This book answers the first question many attorneys ask about business development: ‘Where do I begin?’” – Jay Wager, Business Development Manager, Edwards Wildman Palmer

“This is an important book.  There’s nothing more critical to a firm than training lawyers in sales and relationship-building.  They’re your sales force – the only portal through which new business can pass, and a very narrow one in most firms.” – Edward Burke, Chief Marketing Officer, Hughes Hubbard & Reed

“As attorneys look to develop their practice and expand their client relationships, this well-written guide cuts to the chase and provides them with the tools they need to answer the question, ‘What should I do today to increase new business?’  With the breadth of information covered and the amount of research that has gone into this book, it is packed with great insight.  I will keep this important resource within easy reach.”
– Erin Hawk, Labor and Employment Practice Development Manager, Porter Wright Morris & Arthur

“It's easy for lawyers to spend a lot of time on marketing without generating anything but frustration.  Hassett’s Guide speeds through theory and gets straight to practical to-do’s and checklists.  This Guide can help any lawyer market more efficiently, with better results, and in a way that complements their personal style.” – Carina Bittel, Director of Administration and Client Relations, Clark Wilson