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Six Ways to Increase Results
from Your Limited Marketing Time
Jim Hassett, Ph.D.

Successful lawyers never seem to have enough time for marketing. This 90 minute presentation by one of the best known experts on legal marketing will help lawyers at large and mid-sized firms save time by developing new business more efficiently. We will review the research on what works in legal marketing to help you focus on the individual tactics that are most likely to produce immediate and practical results for your practice, your personality and your schedule.

Here's what a litigation partner at Latham & Watkins said to us the day after attending this event in New York:

"Excellent presentation. On my way home, I emailed two clients, offering a 'tell me what we can do better' meeting in their offices."

Next, we are coming to Washington:

Wednesday, February 20, 2008
4:30-6:00 PM
JW Marriott Hotel
1331 Pennsylvania Avenue

WHAT WILL YOU LEARN?

  • Learn what your competitors are doing to increase new business by reviewing data from LexisNexis, American Lawyer Media, Hildebrandt, BTI Consulting, the Legal Marketing Association, the Association of Corporate Counsel, and others.
  • Discover the tactics that are most likely to produce results, according to research from the Gallup organization, Neil Rackham, Steven Covey and others.
  • Prioritize your marketing activities by applying six key principles.
  • Identify the marketing activities that are most likely to produce immediate and practical results for your practice, your personality and your schedule.
  • Answer the question: What should I do today to build stronger relationships and increase new business?

WHO SHOULD ATTEND?

This 90 minute presentation will be useful to every lawyer and legal professional who wants to bring in more new business, including:

  • Experienced rainmakers who are looking for innovative ways to increase impact.
  • Beginning rainmakers who need to prioritize activities and get started.
  • Practice leaders and managing partners who want to improve business results.

For details, download this summary and order form (1.3 MB PDF)