Free Resources


This section includes articles that have been published by Jim Hassett in:

  • Law Firm Inc.
  • Legal Management
  • Marketing the Law Firm
  • Of Counsel, the Legal Practice and Management Report
  • Strategies: The Journal of Legal Marketing
  • and other sources

Action planTwo page action plan for business development

Advances Advancing client relationships, one step at a time (Reprinted from Law Firm Inc, September 2007)

Alternative feesTen years later:  A look back and ahead a decade after the ABA commission on billable hours report (Reprinted from Legal Management, October 2012)

Alternative feesUsing AFAs to increase new business (Reprinted from Bloomberg Law Reports, September 2012)

Alternative feesThe LegalBizDev Guide to Alternative Fees (Third edition)

Alternative Fees – The revenue impact on law firms (Reprinted from Of Counsel, January 2010)

Associates - Teaching associates to build stronger relationships (Reprinted from Law Firm, Inc, January 2008)

Blog - Legal Business Development

Books - Legal Business Development: A Step by Step Guide, Table of contents

Books – Preview of Legal Business Development Quick Reference Guide, Second Edition

Books – Preview of Legal Project Management Quick Reference Guide, Second Edition

Books - Top Ten Business Development Books for Lawyers (Jim Hassett’s list on Amazon has been consulted by over 2000 people)

Business plans – Eight steps to a better business plan (Reprinted from the Philadelphia Legal Marketing Association Newsletter, January 2009)

Client/firm collaborationLegalBizDev announces the first Client/Firm Collaboration Workshop (Press release, June 2011)

Client needs - Helping lawyers to focus on client needs (Reprinted from Law Firm Inc., April 2008)

Client needs Good marketing all about the client, not the lawyer (Jim Hassett interviewed by Barbara Rabinowitz, Massachusetts Lawyers Weekly, April 2, 2007)

Coaching - Five critical factors that will increase coaching success (Reprinted from Strategies: The Journal of the Legal Marketing Association, December 2006)

Cross-selling - Cross-selling strategies: Cultivating new business from current clients (Reprinted from Legal Management, December 2007)

Cross-selling - Cross-selling at Goulston & Storrs (Reprinted from Law Firm Inc., August 2007)

Internet resources -  See Legal Marketing Reader

Interview - Good marketing all about the client, not the lawyer (Jim Hassett interviewed by Barbara Rabinowitz, Massachusetts Lawyers Weekly, April 2, 2007)

PricingLegal pricing in transition:  How client demands and alternative fees are changing the way that law firms price their services (A LegalBizDev white paper)

Pricing The Rise of the Pricing Director (Reprinted from Bloomberg Law Reports, February 2012)

Prioritizing - The most important difference in legal selling: Time (Reprinted from Strategies: The Journal of Legal Marketing, December 2007)

PrioritizingPrioritizing your marketing time (Lawyers USA Online article 3/16/09 describing a webinar offered by Jim Hassett)

Project management Legal Project Management in the Trenches (Reprinted from Bloomberg Law Reports, October 2011)

Project managementEfficiency Movement (From Managing Partner, July/August 2011)

Project managementProject Management Key to Survival (From Law Times, August 2011)

Project management – Teaching Lawyers How to Manage: Can It Improve the Bottom Line? (From AmLaw Daily, March 18, 2010)

Project management - Trends in Legal Project Management (A LegalBizDev white paper)

Project management certification Program Aims to Turn Attorneys into Project Managers (Reprinted from Law360, November 2010)

Project management certification Why We Decided to Become Certified Legal Project Managers (National Law Review article by Stacy Ballin and Mitchell Thompson, Squire Sanders)

Reconnecting - Increase new business by re-connecting with past clients and colleagues (Reprinted from Massachusetts Lawyers Weekly, December 12, 2005)

Relationships - Building relationships through industry roundtables (Reprinted from Law Firm Inc., December  2007)

Relationships - The fine art of bird-dogging (Reprinted from Law Firm Inc., October  2007)

SalesAttorneys Increasingly Serving As Sales Force for Law Firms (From Legal Intelligencer, November 2010)

Task codesTracking Legal Costs with Task Codes:  Different Firms Take Different Approaches (from Of Counsel, June 2012)

Training - Sales training: Is it worth your while? (December 2006)

Value - The most important trend in legal business development: Social relationships are out, value relationships are in (Reprinted from Marketing the Law Firm, March 2008)

Women rainmakers - Women rainmakers, what's different, what isn't (reprinted from Of Counsel, the Legal Practice and Management Report August 2008)

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