The Book
The book Legal Business Development: A Step by Step Guide is included in the Success Kit, and can also be purchased separately.
Legal Business Development:
A Step by Step Guide
$49.95 per copy
Free shipping within US.
$30 per order shipping outside US.
(208 pages, paperback)
For orders of 5 or more, call or email to ask about bulk discounts.
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Legal Business Development: A Step by Step Guide will help lawyers from mid-size and large firms to get more results from their limited marketing time. It includes step by step instructions to help each lawyer decide how much time to devote to business development, to identify the
most productive activities that can be accomplished within that time, and to assure follow-up. Numerous exercises and quick references will guide each lawyer to identify
immediate and practical steps that fit their practice, their personality, and their schedule.
Download the table of contents (74K PDF)
“This book belongs in every business development library, and will be a valuable reference for every rainmaker - and everyone who wants to be one.” – Catherine Alman MacDonagh, Co-Founder and President, Legal Sales and Service Organization
“The number one question that lawyers ask me about business development is 'How do I get started?' This is the first book I've found that provides an answer, with practical, achievable steps that every lawyer can fit into their schedules.” – Allison Nussbaum, Manager of Business Development, Goodwin Procter
“ If you plan to purchase one book to support your business development efforts, I recommend that Legal Business Development be the one. Hassett's approach is direct and is designed to get maximum impact from the relatively small period of time that most lawyers have available for business development activity. Most importantly, Legal Business Development provides the tools and the 'kick' to move consistently from planning to execution.” – Julie Fleming, Esq. Read the complete review
“This book is grounded in practical tools and suggested actions at the perfect level for busy lawyers. Unlike so much of law firm sales literature, 'Legal Business Development: A Step by Step Guide' avoids overloading lawyers with opaque sales theory, instead providing them action steps they can put to work right away.” – Steve Bell, National Director of Sales, Womble Carlyle
“This easy-to-read guide drives home the fact that client relationship building and new business development is not rocket science, but rather about understanding client needs and seeking ways to add value to the clients' business by providing specific solutions to those needs.” – José Cunningham, Chief Marketing & Business Development Officer, Crowell & Moring
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Lawyers around the country and around the world are using this book to increase new business, including law firms in:
Atlanta, GA
Austin, TX
Boston, MA
Brussels, Belgium
Calgary, Canada
Charleston, SC
Chicago, IL
Cleveland, OH
Dallas, TX
Dubai, United Arab Emirates
Dublin, Ireland
Fort Worth, TX
Ft Lauderdale, FL
Indianapolis, IN
Johannesburg, South Africa
Kansas City, MO
Knoxville, TN
London, United Kingdom
Miami, FL
Milwaukee, WI
Montréal, Canada
New York, NY
Omaha, NE
Paris, France
Pasadena, CA
Salt Lake City, UT
San Diego, CA
São Paulo, Brazil
Toronto, Canada
Washington, DC
...and many others
Typical orders include:
- copies for every attorney at a 300 lawyer firm
- copies for every partner at a 50 lawyer firm
- 25 copies for key rainmakers at a 300 lawyer firm
- 60 copies for key rainmakers at a 500 lawyer firm
- copies for every marketing person at a 200 lawyer firm
- copies for every marketing person at a 700 lawyer firm
Download a one page summary of all products and services
