The LegalBizDev Train the Trainer Workshop

As the legal marketing profession has grown, it has become increasingly important to establish “train the trainer” and certification programs to assure the quality of business development coaching.  LegalBizDev now offers the first program of this type, training in-house business development professionals to adapt LegalBizDev’s materials and approach to each firm’s culture and needs.

While programs like this are new to legal marketing, they are a standard operating procedure in other professions to:

• improve the quality of teaching and coaching
• achieve results more quickly and effectively
• present concepts and techniques more clearly
• make sure that new learning “sticks”
• reduce the time required for effective coaching
• assure consistent coaching
• prepare coaches to handle problem situations
• assure a professional team image

LegalBizDev is uniquely qualified to deliver an effective train the trainer program for legal marketers.  Before working with lawyers, we developed and implemented programs of this sort for over twenty years, with thousands of professionals in large corporations and government agencies.

On June 5, 2008, LegalBizDev offered the first public Train the Trainer session in the legal marketing profession.  This one day workshop was attended by senior business development professionals from five large firms, with a total of more than 6,000 lawyers.

Based on the success of that workshop, and the interest of other firms, we are now offering future sessions in two different formats:  as one day face to face workshops like the June 2008 session, and as a series of four 90 minute webinars (each limited to four participants to maximize interactivity.)  

For details on the current schedule of Train the Trainer workshops and webinars, download this file.

For a description of the LegalBizDev Certified Coach Program, download this file.